Daymé Arocena - Its Not Gonna Be Forever (radio edit)

Daymé Arocena
It's Not Gonna Be Forever
From new album Cubafonía released 10th March

Pre-order link:
https://lnk.to/cubafonia

"It's Not Gonna Be Forever" is the second track to be debuted from Daymé Arocena's ambitious second album. Premiered on Julie Adenuga's Beats 1 show, it's rooted in bright, piano-tinkling musicality with a wide open appeal.

With Cuba poised to become more connected to the rest of the world, the Cuban people’s pride in a unique musical heritage has never felt more vital. Arising from that lineage, Daymé Arocena has returned to deliver an ambitious second long player; rooting her compositions in Cuba’s classic rhythms, Daymé encompasses the rich, diverse musical make-up of her home whilst looking outward too – to the world she has spent the last two years traveling.

It’s her most polished, fully realised project since meeting her mentor (and record label head), Gilles Peterson, in 2012. Benefiting from Gilles’ expansive vision as a DJ, broadcaster and promoter, Daymé has been nurtured to this point by the Havana Cultura project – a platform for contemporary Cuban creativity driven by Havana Club rum.

Interviewing Daymé at the Sound of Cuba showcase at SXSW last year, NPR wrote, “It is hard to imagine a better voice to open her country’s gates” – and it feels like this statement holds true. Ambitious, hardworking, and hungry for cultural exchange that doesn’t compromise the unique flavour of her home country of which she is so proud, it feels like 2017 could be a monumental year for Daymé. She possesses a clear sense of her music’s intermingling influences: “We don't have this native culture,” she explains. “We don't have indigenous people, like Maya or Quechua. They made a country with people from everywhere – that’s what makes Cuban culture so different.

More info www.cubafonia.com

Created in collaboration with Havana Cultura, platform for contemporary Cuban creativity driven by Havana Club rum. More info http://havana-cultura.com/